- Website UX Design
In today's digital age, consumer expectations for a responsive, immersive and visually appealing web experience have never been more relevant.
A well-designed website not only acts as a business card, but is also critical to building credibility, attracting and retaining customers, and improving visibility on search engines like Google.
Below I share with you some relevant data that is worth considering:
Negative Impacts of Bad Web Design
- Reduce your credibility: First impressions are key. The 75% of consumers say they judge a business's credibility based on its website design. An unprofessional or outdated design can cause customers to doubt the reliability of your company, which can translate into a significant decrease in consumer confidence and ultimately sales.
It affects your profitability: Poor web design not only affects the perception of your brand, but can also result in a direct loss of money. The 72% of the users points out that poor design negatively affects their opinion of a company. If your site visitors can't find what they're looking for or can't navigate easily, they're likely to leave your page without taking any action, thus wasting the money invested in attracting them.
Advertising isn't going to do magic for you...
Many entrepreneurs make the mistake of thinking that just because they invest in advertising, the rest is secondary. If you were invited to a place that when you arrived you noticed was not what you expected, would you stay?
How to avoid negative effects
To prevent poor web design from affecting your business, it is crucial to follow certain practices:
- Prioritize User Experience (UX): Make sure your website is easy to navigate and the information users are looking for is just a few clicks away.
- Conduct Usability Testing: Regularly evaluate your website's functionality to fix potential issues before they affect your visitors.
- Keeping the Design Updated and Attractive: A visually appealing and modern site not only captures the attention of users, but also reinforces your brand identity.
- Optimize Loading Speed: A fast-loading site is essential to keeping users' attention and improving your Google ranking.
- Ensuring Visual and Brand Consistency: Consistency in design reinforces your brand identity and improves recognition among your users.
If you have reached this point, what do you think about these points that I have observed? Do you think there are any other points that you consider relevant?
